Ebook Download Once Upon an American Dream: The Story of Euro Disneyland
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Once Upon an American Dream: The Story of Euro Disneyland
Ebook Download Once Upon an American Dream: The Story of Euro Disneyland
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Review "A welcome corrective to the conventional wisdom about Euro Disneyland’s development. . . . One of the most fascinating aspects of the book is its detailed documentation of the ‘imagineering’ strategies for recasting the basic Disney park elements to make them more ‘appropriate’ for the European audience. . . . Equally fascinating is the talk of how Euro Disneyland was ‘sold’ to its intended clientele, both before it opened and especially after."—American Studies"Lainsbury uses a strongly narrative approach [to detail] the corporate drama, with its daring entrepreneurs, its visions of an American entertainment formula conquering foreign markets, its setbacks bordering on total failure, its rescue actions, and its eventual success. . . . A valuable and well-documented case study, of interest to all those who try to bring subtlety and nuance to debates about Americanization."—Journal of American History "As Lainsbury shows, Euro Disneyland gave great aid and comfort to Disney critics for a number of reasons: cost, political ramifications, French cries of cultural imperialism, and the financial woes of the opening year. This book is based on Lainsbury’s research here and in Europe as well as on interviews, archival data, and, most convincing, his direct experience as a Disney employee. In addition to setting the record straight, he makes a strong and convincing argument for doing cultural history/cultural studies in a new way, based on aesthetic principles and an appreciation for pleasure, as opposed to the literary theory and grim Marxian analysis currently in vogue. It is a bold stroke, a plea for a more inclusive mode of analysis, better suited to what is, after all, a pleasure garden and a work of art. "—Karal Ann Marling, author of Designing Disney’s Theme Parks: The Architecture of Reassurance"This well-written and well-documented book should appeal to readers in fields ranging from American studies and cultural studies to business and economic history, public history, and tourism studies."—Erika Doss, author of Elvis Culture: Fans, Faith, and Image Read more From the Back Cover "As Lainsbury shows, Euro Disneyland gave great aid and comfort to Disney critics for a number of reasons: cost, political ramifications, French cries of cultural imperialism, and the financial woes of the opening year. This book is based on Lainsbury's research here and in Europe as well as on interviews, archival data, and, most convincing, his direct experience as a Disney employee. In addition to setting the record straight, he makes a strong and convincing argument for doing cultural history/cultural studies in a new way, based on aesthetic principles and an appreciation for pleasure, as opposed to the literary theory and grim Marxian analysis currently in vogue. It is a bold stroke, a plea for a more inclusive mode of analysis, better suited to what is, after all, a pleasure garden and a work of art. "--Karal Ann Marling, author of Designing Disney's Theme Parks: The Architecture of Reassurance "This well-written and well-documented book should appeal to readers in fields ranging from American studies and cultural studies to business and economic history, public history, and tourism studies."--Erika Doss, author of Elvis Culture: Fans, Faith, and Image Read more See all Editorial ReviewsSeries=Cultureamerica Series. Hardcover=304 pages. Publisher=University Press of Kansas; First Edition ~1st Printing edition (March 22, 2000). Language=English. ISBN-10=070060989X. ISBN-13=978-0700609895. Product Dimensions=6 x 0.8 x 9 inches. Shipping Weight=1.6 pounds (View shipping rates and policies). Average Customer Review=3.5 out of 5 stars 9 customer reviews. Amazon Best Sellers RankPark & RecreationEntertainmentParis=#2,343,514 in Books (See Top 100 in Books) .zg_hrsr { margin: 0; padding: 0; list-style-type: none; } .zg_hrsr_item { margin: 0 0 0 10px; } .zg_hrsr_rank { display: inline-block; width: 80px; text-align: right; } #200 in Books > Business & Money > Industries > Sports & Entertainment > #430 in Books > Business & Money > Industries > Sports & Entertainment > #827 in Books > Travel > Europe > France >.
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