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Five Pennies: Ten Rules to Successfully Build a Franchise Mega-Brand and Maximize System Profits
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Review "Franchise profitability is the most important mission of the franchisor!" - Fred DeLuca, President and Co-Founder SUBWAY® Restaurants "This book will be an important piece of work for anyone who intends to make a living in the franchise community!" - Sid Feltenstein, CFE, Past CEO & Chairman, A&W® and Long John Silver's® "Lonnie has captured the true keys for franchising success. It is easy-to-read with great examples of BOTH the right way and the wrong way to grow a strong franchise brand. Poised to become the new textbook for aspiring franchisors, Five Pennies is a must-read!" - Jeff Bevis, President & CEO, FirstLight Home Care® "I can only say, that I certainly wish that I had an easy to read book like this when I started out - it would have eliminated some head, heart, and financial aches!" - Mary Ellen Sheets, Founder, Two Men and a Truck® "Franchising is badly in need of information that works, that makes sense, which can guide us through these times of change in our industry. Best practices that teach us how to work - and also inspire us to understand why we work. Lonnie has done that with Five Pennies." - Ken Hutcheson, CEO, U.S. Lawns® Read more About the Author Lonnie Helgerson, CFE CEO, Author, Speaker, & Serial Frantrepreneur! With almost 30 years in franchising, Lonnie has worked with many major brands including Super 8 Motels® and Ident-A-Kid®. He pioneered the technology sector in franchising, founding Computer Doctor®, the first franchise of its kind. Currently, Lonnie serves as the CEO of Helgerson Franchise Group, a platform company that owns and operates franchise brands. An accomplished speaker, trainer and facilitator with a national presence, Lonnie has been a frequent presenter for the International Franchise Association, Franchisor Association of Florida and other franchise and business groups. Read morePaperback=190 pages. Publisher=Helgerson Franchise Group (May 16, 2012). Language=English. ISBN-10=098518101X. ISBN-13=978-0985181017. Product Dimensions=6 x 0.4 x 9 inches. Shipping Weight=12.2 ounces (View shipping rates and policies). Average Customer Review=5.0 out of 5 stars 7 customer reviews. Amazon Best Sellers RankFranchisesEntrepreneurship=#1,223,489 in Books (See Top 100 in Books) .zg_hrsr { margin: 0; padding: 0; list-style-type: none; } .zg_hrsr_item { margin: 0 0 0 10px; } .zg_hrsr_rank { display: inline-block; width: 80px; text-align: right; } #112 in Books > Business & Money > Small Business & Entrepreneurship > #8523 in Books > Business & Money > Small Business & Entrepreneurship >.
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